Heather Apple
On a Roll.gif

Blue Apron

Blue Apron
How do we reach and retain Blue Apron customers? We appreciate them for being a citizen of 2019 and deciding to cook… sometimes. Art Director: Erin Stevens

Our videos showcase the moments of winning we all have while cooking. That feeling of pride you get when you plate or prepare a perfect dish. We planned ahead and after one shoot, we were able to edit one :30 video and three :15 videos with targeted messaging (all with social-forward, supers-only versions too.) AND we captured enough content for four WW partnership videos, plus a few social GIFs.

Sharable Social
We created GIPHY stickers and “sorta-motivational” quotes to inspire and celebrate our customers (and turn them into brand advocates.)