Healthcare can be pretty too.
SMALL BUSINESS CAMPAIGN
Blue Cross in North Carolina wanted to target small businesses. But let's be honest, nice insurance is expensive. So we came up with a campaign to help employers feel good about (spending the money) using BCBS. The gallery below features two more television ads, print and a simple site we created. On the site, you could search for businesses like your own, see what plan they used and watch a longer-form interview
The small business campaign was a hit. So BCBS asked us for more work, this time targeted to consumers. Now, health scares can be a downer. But we really wanted to focus on how these people were now and how their insurance helped them move on with their lives.