Heather Apple
Campbell's.png

Campbell's

Campbell's Skillet Sauce
Millennials love #foodporn and mild social bragging. We leveraged that truth across our campaign: Now that Campbell's made it so easy, everyone is cooking (and sharing photos.)

Millennials love #foodporn and mild social bragging. We leveraged that truth across our campaign: Now that Campbell's made it so easy, everyone is cooking (and sharing photos with #everyoneiscooking.)

The digital, print and OOH allowed users to participate with the campaign by submitting their own photo. All photos went into the gallery on the website, searchable by location and dish, and some would be used on more campaign materials. Users could submit on the site or with the hashtag #everyoneiscooking.

The print would use submitted photos and we'd also run iPad interstitials that constantly rotated with new photos.