Darker humor, random billboards, lingering ideas.
IN YOUR DAYDREAMS SITE
This site about daydreams was conceived on a daydream. It was a personal project for an AD friend and me. Visit the site to get a daydream of your own. And to wake yourself up. But be warned, the message is different if you try to daydream at night.
Scroll through a smattering of daydreams. And see a quick wake up moment.
Before Petsmart launched their new campaign, the Super Bowl was going to be in their hometown. They wanted to use OOH (and some employees + their furry kids) to hint at what was coming.
CAMPBELL'S SKILLET SAUCES RE-LAUNCH
Before Campbell's went back to "Everyone is Cooking," they looked at a few new ideas. This was one of my favorites. It plays against the Pinterest movement and supports the idea that nobody real has time for dinner perfection.
In addition to the TV, we also proposed an event where you could destroy a perfect table. And banners for sites like Martha Stewart's.
With Lennox, we pitched a campaign about power, not looks. This thing (machine, hulk, hunk of metal) gives you absolutely perfect air.
We created print pieces that made the machine look strong and imposing. The TV featured legendary strong characters who really care about air quality and temperature. And we had a guerrilla OOH piece: You know in NYC when you're walking by a store on a hot day and you get that burst of cold air from inside? That's where we'd advertise.
PC OR NOT HOLIDAY SITE
Have you ever had upper management call a meeting because you made the holiday card too edgy? Have you heard someone say, seriously, "But what if someone's child actually has Werewolf Syndrome?" I have.