Heather Apple
kristasanfrancisco.jpg

Horseshoe

Your Moment Is Waiting

Gambling. It's all about anticipa... ... ...tion.

HORSESHOE CASINO
It's all about anticipa... ... ...tion.

YOUR MOMENT IS WAITING CAMPAIGN

Hey ladies! Horseshoe Casino wanted to bring more players in, especially women. (Women play slots. Slots make money.) We decided to sell the experience, the feeling of anticipation that comes with pulling that lever. 

Once the client saw the slots concept, they wanted more. So we created a version for craps and blackjack. Then we kept the anticipation campaign going with OOH, banners (this one counted down to a new casino's opening) and print.