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Southwest - Local

Southwest

The quirky airline that could.

SOUTHWEST
luv to the locals.

HELLO SOUTHWEST - DALLAS CAMPAIGN 

The idea of the Dallas campaign? We do things differently. So customers can say, "Goodbye, status quo. Hello, Southwest."

This campaign had quite a few spots, each focused on an offering. For example, Southwest is the ONLY airline that still lets you check bags for free. (See the fashion awesomeness above.)

In the gallery, you'll find a "Hello" launch spot. And a spot about new destinations—because Southwest may have started in Texas, but it isn't a "puddle jumper" airline anymore. There's also OOH.


WE LIKE YOU BACK - Denver CAMPAIGN

Southwest has been very successful in Denver. And as the 10th anniversary approached, we wanted to say thanks and remind customers about Rapid Rewards, an incredibly unrestricted loyalty program.

Here's a "matching luggage" banner ad.

Southwest also wanted to show off their new destinations from Denver, and of course, a sale fare. (Thanks to my talented AD, Sandra, for posting these videos.)