Heather Apple
teavana icon.jpg

Teavana

Teavana
A vibrant tea needs an equally vibrant brand.
After Teavana closed its retail stores, we helped it relaunch with
two new products and two sister campaigns. So far, we’ve created 80+ assets including videos, GIFs, stills and a site. This is just a sampling.


Teavana Hot Tea Sachets
Teavana’s newest product is all about the experience:
Layers of flavors, building and combining into a full, sensory moment.


Teavana.com
When the old storefronts closed, so did the old site. We reinvented a new one
with bold colors, parallax scrolling and lots of product love.

site.jpeg

Teavana Craft Iced Tea
To introduce Teavana in this new category, we created social content under three buckets: Flavor, expertise (we showcased real Teavana experts) and lifestyle.