A vibrant tea that needed an equally vibrant brand.
We created over 80 assets including videos, GIFs, stills and a site. This is just a sampling.
Teavana’s newest product is all about the experience:
Layers of flavors, building and combining into a full, sensory moment.
When the old storefronts closed, so did the old site. We reinvented a new one
with bold colors, parallax scrolling and lots of product love.
We created social content under three buckets:
Flavor, expertise (we showcased real Teavana experts) and lifestyle.