Heather Apple

Walgreens Beauty

Walgreens Beauty
So many beauty campaigns tell women what to do and how to feel. Be natural! Be perfect! It’s too much pressure. Walgreens says, do whatever makes you feel beautiful.

Kate & Heather
We created episodic content featuring two friends talking like real women about their real beauty struggles. The IRL tagging and social sharing told us we were on the right track.

The Kate & Heather videos won a Silver CLIO

Sometimes you feel the sexiest when you do some self care.

We wanted to feature our products in an authentic way that felt cohesive with our campaign.

Real Women Social
We also wanted to encourage women to break free from any “rules” that were holding them back.