Southwest
Southwest does things very differently than other airlines. It’s called Transfarency. And it means low fares with no hidden fees. The work under that raises awareness of their different offerings including no bag fees, lots of destinations and more.
Nobody should pay fees, on ANY airline. We used social listening to surprise and delight travelers (and hopefully turn them into Southwest fliers.)
Even if you don’t LOSE your points, you should still USE them—especially since it doesn’t take as many as you think. We created a digital video and social assets (including a quiz) to encourage travelers to actually use the points they earned.
