Whatever makes you feel beautiful

Walgreens Beauty

So many beauty campaigns tell women what to do and how to feel. Be natural! Be perfect! It’s too much pressure. Walgreens says, do whatever makes you feel beautiful.

Kate & Heather

We created episodic content (20+ videos) featuring two friends talking like real women about their real beauty struggles. The IRL tagging and social sharing told us we were on the right track.

Silver Clio Award Winner

Kate and Heather Try Contouring from Heather Apple on Vimeo.

Kate and Heather Smize Just Right from Heather Apple on Vimeo.

Kate and Heather Get Carded from Heather Apple on Vimeo.

Kate and Heather Apply Themselves from Heather Apple on Vimeo.

Kate and Heather Recapture Their Youth from Heather Apple on Vimeo.

Kate and Heather Make Decisions from Heather Apple on Vimeo.

See them all .

Date Night

Within the Whatever Makes You Feel Beautiful campaign, we also made a more traditional TV spot. Its truth: Sometimes self-care is super sexy.

Walgreens - Date Night from Heather Apple on Vimeo.

Whatever makes you feel beautiful

Walgreens Beauty

We created episodic content (20+ videos) featuring two friends talking like real women about their real beauty struggles. The IRL tagging and social sharing told us we were on the right track.

See them all.

Date Night

Hellmann's Super Bowl

Teavana

See them all .