This Place Is Special

Sunnybrook
Hospital

Partner: Erin Stevens
Chief Creative Officer: Jill Applebaum
Director: Tom Dream

Hospitals can be a cold and scary battlefield or a sappy sad place - that’s a territory many hospitals have focused their marketing campaigns on before. We wanted this campaign for Sunnybrook Hospital to stand out by showing that this place Is actually warm and friendly, a place you weirdly wish you were a part of.

They take on Canada’s toughest illnesses and unsolved cases. At Sunnybrook every case is special. And every patient is special. Every doctor is special. And most are specialized. Yep, this place is special.