You Belong On TikTok

TikTok

TikTok wanted to target millennials with a lot of highly targeted content (over 160 videos) on a very short timeline. To get the job done, my partner, Erin Stevens, and I led a small socially savvy team of junior creatives, strategists, data scientists, producers, designers, editors and clients.

One of my favorite content buckets was You Belong on TikTok. We wanted to show millennials that TikTok was more than teens and dance videos. From WitchTok to #cottagecore, there’s a community for everyone (and everything) on TikTok.

Here’s a small sample of the videos we created. If you have any questions about the process or want to see more, just ask.